Hey, I am Oleksandra!
Product & UX/UI Designer with 15 years visual design experience. I build accessible interfaces and lightweight design systems to scale products and speed hand-offs.
BRANDS I'VE WORKED WITH
Case Studies
Case Studies
UX/UI
Design/Illustration
Egis Ertle Engineering
2024
Empowering a Ukrainian Business Unit with Visibility
Helped a business unit gain trust and visibility with a dedicated website that highlighted projects and capabilities for tender applications
Boss Gaming Solutions
2018-2019
Launching an Online Casino to Support B2B Growth
We built our own consumer-facing platform to prove product strength, attract players, and strengthen SaaS sales in EU, LATAM, and SEA
CIFO Violeta
2025
[WIP] EditoLine: Designing an Online Self-Publishing Service
A UX/UI pet project exploring an easy-to-use platform for authors to publish, format, and distribute their books, combining intuitive design with practical author tools
UX/UI
Design/Illustration
Egis Ertle Engineering
2024
Empowering a Ukrainian Business Unit with Visibility
Helped a business unit gain trust and visibility with a dedicated website that highlighted projects and capabilities for tender applications
Boss Gaming Solutions
2018-2019
Launching an Online Casino to Support B2B Growth
We built our own consumer-facing platform to prove product strength, attract players, and strengthen SaaS sales in EU, LATAM, and SEA
CIFO Violeta
2025
[WIP] EditoLine: Designing an Online Self-Publishing Service
A UX/UI pet project exploring an easy-to-use platform for authors to publish, format, and distribute their books, combining intuitive design with practical author tools
About Me
Barcelona-based UX/UI Designer with 15 years of experience creating digital products and brand identities for international companies. I speak 5 languages, skilled in web design, development, and illustration, with expertise in user-centered experiences, design systems, and data visualization. Experienced in mentoring junior designers and collaborating in cross-cultural teams.
Testimonials
The best validation comes from the people I collaborated with — their words capture the impact more than numbers alone can
“I collaborated with Sasha for several years, and she combined marketing design, UX/UI, and illustration with a rare mix of consistency, creativity, and adaptability—always delivering polished work and handling her responsibilities with ease.”
Anna Yovka
Head of PR Department
“During the website and CRM rebuild, Sasha handled design, frontend, and stakeholder communication, delivering sharp, practical work that kept the project on track.”
Pavlo Smal
Co-Founder and Software Engineer
“At Boss Gaming Solutions, Sasha wasn’t just a UX/UI designer—she jumped into marketing visuals, character art, and anything else thrown her way, and somehow every contribution of hers lifted the whole project in a way we couldn’t have managed without!”
Hanna Danchenko
Head of Design Department
Career Path
Career Path
2022-2025
UX/UI Designer | Graphic Designer | Frontend Developer
Redesigned business unit website by auditing accessibility, gathering stakeholder insights, and developing it using a custom WordPress theme, which resulted in: • Improved usability and ~90% of internal adoption • Drove +17% overall traffic, +8% referral traffic in first half of the year • Supported successful tender wins
2022-2025
UX/UI Designer | Graphic Designer | Frontend Developer
Redesigned business unit website by auditing accessibility, gathering stakeholder insights, and developing it using a custom WordPress theme, which resulted in: • Improved usability and ~90% of internal adoption • Drove +17% overall traffic, +8% referral traffic in first half of the year • Supported successful tender wins
2018-2021
Product Designer | Illustrator
Took part in UX/UI, branding, and illustration for a B2C iGaming platform, which resulted in: • Improved first deposit conversion +48% and D30 ROAS +60% • LTV +38% across top 3 markets • Reduced time-to-market for new verticals by 35%
2018-2021
Product Designer | Illustrator
Took part in UX/UI, branding, and illustration for a B2C iGaming platform, which resulted in: • Improved first deposit conversion +48% and D30 ROAS +60% • LTV +38% across top 3 markets • Reduced time-to-market for new verticals by 35%
2016-2018
Product Designer | Graphic Designer
Redesigned TV channel’s news website by conducting editorial and viewer interviews, creating intuitive UX/UI, and developing a responsive frontend, which resulted in: • Increased overall traffic by +22% • Newsletter sign-ups by +12% • Social media referrals by +15% within 6 months
2016-2018
Product Designer | Graphic Designer
Redesigned TV channel’s news website by conducting editorial and viewer interviews, creating intuitive UX/UI, and developing a responsive frontend, which resulted in: • Increased overall traffic by +22% • Newsletter sign-ups by +12% • Social media referrals by +15% within 6 months
2016
UX/UI Designer | Frontend Trainee
• Designed intuitive, responsive UI for a customized CRM system for a Swedish client • Collaborated with developers to implement design specs and optimized frontend performance to meet client requirements
2016
UX/UI Designer | Frontend Trainee
• Designed intuitive, responsive UI for a customized CRM system for a Swedish client • Collaborated with developers to implement design specs and optimized frontend performance to meet client requirements
2015-2016
UX/UI Designer | Graphic Designer | Illustrator
• Designed and developed a website for a French educational portal, delivering a user-friendly interface and engaging visual identity • Created full brand identities (logos, visual guidelines) for clients across multiple industries • Produced custom illustrations for clients and in-house projects, strengthening brand storytelling and communication
2015-2016
UX/UI Designer | Graphic Designer | Illustrator
• Designed and developed a website for a French educational portal, delivering a user-friendly interface and engaging visual identity • Created full brand identities (logos, visual guidelines) for clients across multiple industries • Produced custom illustrations for clients and in-house projects, strengthening brand storytelling and communication
2010-2014
Graphic Designer | Illustrator
• Created advertising materials and visual identities with a customer-focused approach tailored to diverse market needs • Collaborated with major international clients including Coca-Cola, Milka, and BASF, requiring professionalism and the ability to manage high-stakes relationships
2010-2014
Graphic Designer | Illustrator
• Created advertising materials and visual identities with a customer-focused approach tailored to diverse market needs • Collaborated with major international clients including Coca-Cola, Milka, and BASF, requiring professionalism and the ability to manage high-stakes relationships
Contact
Let’s connect — I’m always open to new projects, collaborations, or just a quick chat!
© 2025 Oleksandra Masiukevych