EditoLine📚
EditoLine📚
EditoLine📚
Self-Publishing Made Simple
A UX/UI pet project exploring an easy-to-use platform for authors to publish, format, and distribute their books, combining intuitive design with practical author tools
DOMAIN
B2C Author Services Platform
TIMELINE
2025
MY ROLE
UX/UI Designer, Frontend Developer
TEAM
+4
PROJECT OVERVIEW
Designing an Online Self-Publishing Service
Design a WebApp that provides the features and tools to support authors in the process of editing, publishing, and selling books online
PROJECT OVERVIEW
Designing an Online Self-Publishing Service
Design a WebApp that provides the features and tools to support authors in the process of editing, publishing, and selling books online
PROJECT OVERVIEW
Designing an Online Self-Publishing Service
Design a WebApp that provides the features and tools to support authors in the process of editing, publishing, and selling books online
PROBLEM
The Challenges of Self-Publishing
The self-publishing process remains largely inaccessible for many authors, with existing platforms offering limited guidance and poor tools for managing the journey from manuscript to market. Authors often struggle to publish efficiently, connect with their audience, and feel confident in the quality and reach of their work
PROBLEM
The Challenges of Self-Publishing
The self-publishing process remains largely inaccessible for many authors, with existing platforms offering limited guidance and poor tools for managing the journey from manuscript to market. Authors often struggle to publish efficiently, connect with their audience, and feel confident in the quality and reach of their work
PROBLEM
The Challenges of Self-Publishing
The self-publishing process remains largely inaccessible for many authors, with existing platforms offering limited guidance and poor tools for managing the journey from manuscript to market. Authors often struggle to publish efficiently, connect with their audience, and feel confident in the quality and reach of their work
1
Lack of a Unified Platform
No solution existed that combined editing, publishing, distribution, and community support in a single, user-friendly service
1
Lack of a Unified Platform
No solution existed that combined editing, publishing, distribution, and community support in a single, user-friendly service
2
Empowering Authors and Students
Authors needed a platform to confidently share their work, while students required accessible resources to learn and grow in the creative field
2
Empowering Authors and Students
Authors needed a platform to confidently share their work, while students required accessible resources to learn and grow in the creative field
BENCHMARKING
Understanding the Publishing Landscape
We have analyzed 10 existing self-publishing and distribution platforms to identify usability gaps and uncover opportunities to better support authors throughout their publishing journey
BENCHMARKING
Understanding the Publishing Landscape
We have analyzed 10 existing self-publishing and distribution platforms to identify usability gaps and uncover opportunities to better support authors throughout their publishing journey
BENCHMARKING
Understanding the Publishing Landscape
We have analyzed 10 existing self-publishing and distribution platforms to identify usability gaps and uncover opportunities to better support authors throughout their publishing journey
Lack of clear self-publishing guidance
Most platforms fail to clearly explain the self-publishing process, creating uncertainty for new authors
Lack of clear self-publishing guidance
Most platforms fail to clearly explain the self-publishing process, creating uncertainty for new authors
Lack of clear self-publishing guidance
Most platforms fail to clearly explain the self-publishing process, creating uncertainty for new authors
Low information scannability
Dense text blocks and poor visual hierarchy make content difficult to read and navigate quickly
Low information scannability
Dense text blocks and poor visual hierarchy make content difficult to read and navigate quickly
Low information scannability
Dense text blocks and poor visual hierarchy make content difficult to read and navigate quickly
Missing community features
Few platforms foster meaningful author communities or collaboration spaces, limiting engagement opportunities
Missing community features
Few platforms foster meaningful author communities or collaboration spaces, limiting engagement opportunities
Missing community features
Few platforms foster meaningful author communities or collaboration spaces, limiting engagement opportunities
Accessibility gaps
Accessibility standards are often overlooked, resulting in low usability for users with diverse needs
Accessibility gaps
Accessibility standards are often overlooked, resulting in low usability for users with diverse needs
Accessibility gaps
Accessibility standards are often overlooked, resulting in low usability for users with diverse needs
Weak error prevention and control
Users cannot easily correct or cancel form submissions, violating the “error prevention” and “user control” heuristics
Weak error prevention and control
Users cannot easily correct or cancel form submissions, violating the “error prevention” and “user control” heuristics
Weak error prevention and control
Users cannot easily correct or cancel form submissions, violating the “error prevention” and “user control” heuristics
Limited search and discovery tools
Advanced filters and alternative suggestions are often missing, leading to user frustration when desired results aren’t found
Limited search and discovery tools
Advanced filters and alternative suggestions are often missing, leading to user frustration when desired results aren’t found
Limited search and discovery tools
Advanced filters and alternative suggestions are often missing, leading to user frustration when desired results aren’t found
USER PERSONAS & JOURNEYS
Defining the Target Audience
We identified two key audience segments and mapped their journeys within the project. The Author and the Student represent the core users of EditoLine — each with distinct goals, needs, and motivations. Their journey maps illustrate how they interact with the platform from discovery to engagement, highlighting opportunities to improve usability and experience
USER PERSONAS & JOURNEYS
Defining the Target Audience
We identified two key audience segments and mapped their journeys within the project. The Author and the Student represent the core users of EditoLine — each with distinct goals, needs, and motivations. Their journey maps illustrate how they interact with the platform from discovery to engagement, highlighting opportunities to improve usability and experience
USER PERSONAS & JOURNEYS
Defining the Target Audience
We identified two key audience segments and mapped their journeys within the project. The Author and the Student represent the core users of EditoLine — each with distinct goals, needs, and motivations. Their journey maps illustrate how they interact with the platform from discovery to engagement, highlighting opportunities to improve usability and experience
The Author’s Path to Publication
The author’s journey focuses on creating and publishing original works. It begins with the desire to share knowledge and continues through editing, design collaboration, and distribution — all within a single intuitive platform
The Student’s Search for Knowledge
The student’s journey centers on discovering and purchasing books to advance learning. It explores the process of browsing, filtering, and buying content easily, emphasizing accessibility, clarity, and trust in available materials
User Flows
I mapped two key user flows to capture how each persona interacts with the platform, focusing on smooth navigation and goal completion
Author
Student
Work in Progress 👩💻🚧
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